Ladies, confess: they have all buried their noses into the T-shirt worn by their other half, holding remnants of his body scent and his cologne, and inhaled deeply with a pang of guilt? …The cult of the worn T-shirt isn’t just urban legend. There are scientific studies to back up the theory that a man’s scent is of paramount importance in a relationship and in flirting! Kenneth Cole took this concept a step beyond and introduced Kenneth Cole Reaction T-Shirt, a virile cologne inspired by the fresh feeling of the garment that makes us ladies swoon. Comfortable and modern, with the cunning addition of a gin-like accord in there to offset the refreshing fruits (watermelon, pear, apple and passion fruit) and a cotton flower note in the base, this is a cologne to wear like a second skin. Just like your T-shirt!
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